Past Conference · 2024

Future-Ready Digital Marketing Conference

Captivating the Gen Z Consumer Market

Dates: 5-6 November 2024; two days conference
Venue: M Resort & Hotel, Kuala Lumpur; inclusive of hotel breakfast, buffet lunch and 2 tea breaks
Speakers: 14

Speakers from Singapore, Malaysia, Indonesia
Opportunities to Network
In-depth discussions of (New Gen Consumers, Latest Trends, Innovative Strategies, Brand Building)

See what’s on next →Enquire on WhatsApp

01 Who spoke

Speakers.

Alexander Ang

CEO

Media Funnel

Albin Lix

CEO & Founder

Digital Business Lab

Mahek Shah

Head of Media

AirAsia Move

George Ionut Danifeld

CMO

Trapo

Donovan Tan

Founder & Digital Marketing Strategist

Meander Digital

Stephanie Lam

Marketing Consultant

Rise System Consulting

Kenneth Lau

Global Digital Commerce Excellence Lead

Mondelez

Thomas Goh

Assistant Professor

SIT University

Johan Donough

Training & Education Program Director

Virtualtech Frontier

Jomaine Seow

Managing Partner/ Co-Founder

Check Digital Solution

Evelyn Lee

Head of Marketing

Secret Recipe Cakes & Café

Jan Wong

Founder & CEO

OpenMinds Resources

Sheila Berman

Co-Host

B2B Marketing Asia

Diogo Paiva Andrade

VP Sales, SEA

Teads

02 What was covered

Day 1

Find out more about the agenda by requesting a brochure.

Keynote 1- Decoding Gen Z: Insights into the Next Generation of Consumer
Keynote 2- Building Authentic Brands: Values, Culture, and Trust
Keynote 3- Omnichannel Marketing: Creating Seamless Experiences for New Gen
Keynote 4- Navigating Social Media Chaos: Adopting Highly Differentiated Strategies that Serve Your Business
Panel 1- Bridging the Generational Gap: Strategies for Marketing to Gen Z vs. Millennials
Keynote 5- ChatGPT: Transforming Marketing—Enhancing Strategies, Not Replacing Marketers
Keynote 6- Memes as The Digital Lingua Franca: Connecting with Gen Z Through Humor and Relatability
Round Table Discussions- How Are You Measuring Your Martech Utilization?
Keynote 7- E-Commerce Evolution: How Gen Z’s Shopping Habits Are Changing the Marketing Game

Day 2

Keynote 8- Sustainable Marketing: Aligning with Gen Z’s Values
Keynote 9- No Customer is Left Behind: Maximizing ROI with Digital Strategies
Panel 2- Community Building: Creating Loyalty and Advocacy among Gen Z in Social Media
Keynote 10- The New SEO Playbook: Unlocking the Secrets to Rapid SEO Growth
Keynote 11- Gen Z and Beyond Metaverse + Generative AI, AR, VR, MR: Opportunities for Digital Marketers
Keynote 12- Data-Driven Marketing: Personalizing the Gen Z Experience
Panel 3- The Role of AI in Digital Marketing: Opportunities and Challenges
Keynote 13- Influencing the Future: Tech-Merged Social Influencer Campaigns
Keynote 14- Future Trends in Digital Marketing: Preparing for the Next Wave

03 Past events