Past Conference · 2024

MarTech Asia 2024

Marketing Technology – Maximizing ROI.

Dates: 29 February - 1 March 2024; two days conference
Venue: Mandarin Oriental Hotel, Kuala Lumpur; inclusive of hotel breakfast, buffet lunch and 2 tea breaks
Speakers: 14

Speakers from Singapore, Malaysia, Australia
Global Networking
125+ Regional Attendees
13 Keynote Sessions
2 Panel Discussions
2 Round Table Discussions

See what’s on next →Enquire on WhatsApp

01 Who spoke

Speakers.

May Chin

Head of Product Growth & Analytics

ZALORA

George Ionut Danifeld

Chief Marketing Officer

TRAPO Asia

Rossnan Cheong

CEO

Senheng App

Aditya Varadarajan

Business Head INSEA

InMobi, Ex-Google

Nicole Choo

Business Development & Digital Consultant

OpenMinds

Gaurav Gupta (GG)

Head of Performance Marketing | Data | Martech

Oplifi

Lance Cheang

Founder, Managing Director

Vlan Technology Sdn Bhd

Satya Upadhyaya

Vice President – Campaign Optimisation,Marketing Capability & Change

Citi

Elfeera Roseman

Head of Social

Trapper

Leanne Shelton

ChatGPT Trainer, Director

Write Time Marketing

Anand Lakshmanan

Assistant Business Manager – Singapore & Malaysia

Netcore Cloud

Darius Chang

Founder | Product Marketing Director

Product Launch Guru

Rahul

Digital Experience/MarTech Partnership Head APJ

Amazon Web Services (AWS)

Sean. C

Senior Digital Director

Trapper

02 What was covered

Day 1

Find out more about the agenda by requesting a brochure.

Session 1: Maximising the ROI of Personalisation Through Experimentation — Head of Product Growth & Analytics, ZALORA
Session 4: Navigating the Data-Driven Customer Journey: Crafting a Unified Marketing Transformation Plan
-OpenMinds
Panel Discussion 1: Leveraging Marketing Technology to Craft Seamless Customer Journeys
Round Table Discussion: The Rising Tide of Social Commerce

Day 2

Session 8: Leadership Communication: Inspiring and Mobilizing Teams — Director, Head of PR & Communications, Zilingo
Session 10: Data-Driven Attribution Modeling for ROI Optimization - Strategies for Allocating Marketing Spend Effectively — Vice President, Campaign Optimisation, Marketing Capability & Change, Citi
Panel Discussion 2: The Future of Marketing with AI
Round Table Discussion: Maximizing ROI: Strategies for Effective Marketing Technology Implementation

03 Past events